For most of history innovation has been guided by necessity; a need to provide solutions to a well identified problem. From creation of clubs weapons from sticks and stones to the creation of fire, communities, schools and in more recent times, industrialization all the things necessary to improve the lives of people or improve how they perform their daily tasks. Fast forward to the last three decades which can be categorized as the information age and we have seen the rise of the internet, mobile technology and the availability of information in ways that would have been thought impossible fifteen years ago. Advances made possible by innovation, the same drive that pushed advances centuries ago. A need to improve the way of life, both for self or for the community in general.